Put Your iPhone Down!

My iPhone's Home Screen - 1
My iPhone’s Home Screen – 1, originally uploaded by tyroga.

I can’t do it, I just can’t. I love it and I find so many reasons to use it for both business and fun.

I have been following the Midas Letter Technology Stock for news on when the iPhone will be released and fortunately we got our iPhones on the day of release, we didn’t queue for hours, we got lucky buy finding a queue with stupid people it in.

Here’s what happened.

The day before release David was home ringing every place he could think of to try and pre-order the phones. Something that wasn’t supposed to be available. But everywhere he rang they had already sold out of their phones with pre-bookings. By the end of the day he was flustered and annoyed that we wouldn’t be getting iPhones and more so annoyed that we had passed up paying the holding fee of $100 with Optus, even though it didn’t guarantee a phone. Somewhat dejected we were resolved with the notion that we wouldn’t be getting the phone.

Then David had the Friday off, making up for some serious weekend work he had been doing of late so he was going to drop me off at work and then go and try as hard as he might to find us iPhones. Yes we are sucker early adopters of Apple technology, but I do like to point out that we are also purists and had held off for the entire first year that the iPhone 1 was out, not importing one because then we would have to hack it to get it to work here and in doing so crippling some of its features.

We woke up early and headed into the city. As we go there at 6am and I don’t start work till 8 we thought we could both take a look around and see what was happening.

David already had his mind made up about which Vodarfone store we would be wait for, all the stores he had called the previous day were Optus stores, because they had the best deal. Vodafone however were not taking pre-orders and were operating under a first come first served basis.

On the way from where we parked to the Vodafone store, we passed an Optus World with a queue of about 20 people out the front. Remembering that deposit holders were gong to get served first, followed by the people in the line already so we didn’t even both stopping.

We went to the Vodafone store at the bottom of the mall in Melbourne. There was a woman out the front changing the signage and before we said anything she greeted us with a somewhat curt “we’re not open”. We were a little taken-aback by her rudeness but David still asked, “when are you opening” to which she replied “8 o’clock”.

As it was 6.05 am i figured we had time to go on up to Telstra’s new T-Life store at the top of the mall which opened at 6am for this occaision to see their bad turn out due to shocking iPhone pricing plans. We started to walk up when David decided he’d go back and wait at the other store, just in case others came along and started to queue.

I was AMAZED when I got to the top of the mall. There was a queue of easily 400 people outside of the T-Life store and thought the windows I could see the people they had already let in. These people were mad. Telstra has a crap plan that was going to cost them a small fortune over the 24 months they have the phone for.

While still gaping at the crowd I turned around to see if anyone else had seen my stunned, horrified face and noticed a small queue of people outside of a Vodafone store right across the road.

Now if you know me, you know there is no way I would ever talk to strangers. Never, but on this occaision I jsut had to. I walked over to the 6 guys standing outside the Vodafone store and together we had a laugh about the stupid people in the Telstra queue. When the guys told me that the store they were in front of opened at 7 I called David, it was 6.20 and I told him I was going to join the queue and he should come up. He declined saying that if they only had a few phones the guys in front of me would get them and then we would have none.

Agreeing with his logic I went on chatting with the guys and waited.

At 6.30 an angel appeared in the form of Michelle. Michelle works at the Crazy Johns store next door the the Vodafone store, and it turns out she had already been out to talk to the guys in the queue a few times before I arrived. She had returned to tell them (and at this time me too) that she had received approval from her manager to open early. They weren’t due to open until 7am but she was going to open now.

When she said, “I have iPhones to sell, who wants to come with me” I gestured to the guys in the queue before me to go ahead, being courteous I figured they were here before me. Then for the second time today I was stunned and amazed. All six of them decided they would remain and open for Vodafone to open.

Having my chance I jumped and said “surely I will come with you, can I get two?”, to which Michelle replied “I think I can do that”. Walking to the door of Crazy Johns one of the other guys decided to join us. So by 6.30am we were inside the store, out of the cold and I had two 16GB iPhones in front of me. I called David and told him to come on up, which he did.

Turned out we still couldn’t process our orders until just after 7am, Crazy Johns is connected to the same network as the Vodafone store next door and they had to wait until Vodafone switched on their computers. But at least we were nice an warm.

So that’s the story of how we got our iPhones, without really having to wait in a queue for very long. 10 minutes tops standing in the cold.

1 comment

  1. My business partner and I didn’t have to queue at all either – we went to an Optus booth in the Foodcourt at Southland (shhh, don’t tell anyone I was at Southland) that had not one customer, while the Optus store 100 feet away was jam packed.

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