As tears are literally streaming down my face I type this, in memory of a man who has had such a profound impact on my life.
I know Apple is a massive company these days, but it’s undeniable that Steve Jobs, founder and until two months ago CEO of Apple Inc, was the driving force behind the company for so many years.
I was never a mac fanboy. Using PCs at home right up until OS X was released. While we used Macs at work at Optus, at the time it was OS7 and it was a pain the the butt, it was ugly and it didn’t always work.
But my first experience with Macs was long before then, in computer labs at school. I didn’t like the clunky square mouse with one button, I didn’t like the mostly greyscale design.
David brought the first Mac into our house, a tangerine iMac, he loved it. It would still be a year or more after than when I got my first mac. And since then have never looked back. I am a Apple Fanboy for ever.
These days we wouldn’t be without them. I’m sitting here at my 27″ iMac, my iPhone and iPad beside me, my photos displayed on the AppleTV beside my desk. All I can think is thank goodness I’m not in the office today, cause how embarrassing would it be to be sitting at my desk crying like this for a man I didn’t know personally and had never actually met.
But I did come close to a meeting, back in 2010 when we went to the Apple campus at 1 Infinite Loop Cupertino for lunch with a training group. On exiting I came within mere feet of Steve Jobs who was sitting in the Apple foyer on a couch with Jonathan Ive, deep in conversation. If I hadn’t been a guest of an Apple employee at the time I might have gone running up to him and gone all giddy fanboy.
Yes the world has lost a great visionary. I feel there’s a fundamental philosophy that no one seems to see when they look at why Apple is so successful. All the tech analysts, all the people that pick on Apple don’t seem to see it. And it’s so basic.
While others push out products for sale to the masses, sometimes with what seems like little regard, Apple seems to work with a different set of principles. And it was emphasised to me yesterday when someone said on Twitter. “Why do Apple only produce one new design of a phone every two years when Samsung can do a new phone every month.”
And the answer is so simple and is, in my opinion, behind how Apple make all their products. Apple make only things they would want to use. They look good, they feel good and they work well because the people who create the products, use the products. They don’t need a new design every month because they wouldn’t want a new phone themselves every month. They make something that works and they stick with it while it continues to work and continues to be pleasing to them.
So yeah, I’ve finally stopped crying, for now, and can say that I am truly happy for the impact that Steve Jobs has made on my life. I wouldn’t, honestly, be where I am today without him or the products he and Apple have made.
Apple will continue on without Steve. And we’ll see them continue to innovate. And we’ll remember Steve Jobs for ever. RIP Steve Jobs.
Here’s to the crazy ones. The misfits. The ones who see things differently. While some may see crazy, we see genius.
Tribute artwork by Jonathan Mak
Some of our Apple tech throughout the years.
Below is just a small amount of the tech we have had over the years. It started with the Tangerine iMac, as described above, a PowerMac G4, PowerMac G5, White MacBook, 17″ Macbook Pro, 15″ MacBook Pro x 2, 23″ Cinema Display, AppleTV 1st Gen, AppleTV 2nd Gen x 2, 1TB Time Capsule, Airport Extreme x 2, Airport Express x 4, iPod x 18 (including the 1st Gen that I used to use on Windows), iPod Touch 1st Gen, iPhone 3G x 2, iPhone 4 x 2, iPad 1 x 2, iSight x 2, PowerMac G4 Cube, countless accessories like keyboards, mighty mouses, magic mouses, keyboard docks, iPhone docks. I’m sure I’m missing some stuff from the list. I think we personally put some Apple person’s kid through college.