Branding

The one thing I miss, besides the people who were friends, from my days at Murdoch Magazines… people who live their brands.

marie claire, Better Homes and Gardens and Men’s Health had the most dedicated people working for them. They believed in their product and in their brands philosophies.

1000 Steps – Maybe next time

1000 Steps Kokoda TrailOn April 25th, with good intentions, we ventured to the Kokoda Trail in the Ferntree Gully. This track was named as a local memorial for the real Kokoda Track in Papa New Guinea.

David, Craig, Mark and I drove nearly two hours to get there, stopping on the way for lunch.

Being ANZAC Day it was very busy and way too many runners for such narrow trails! Don’t those guys and girls have anything better to do on a public holiday.

Anyway as I said we went there with good intentions but the walk to the base of the 1000 steps was enough for us all. Hey at least we saw the steps. Took some pics and walked back down…

And because it should be documented lunch didn’t turn out so well for all of us… not sure what the deal was but I’d suggest the chicken in my Chicken Ceaser Salad wasn’t quite right and the trip home was interesting to say the least.

Genosis :: The City for the Future

For sixty years building has been taking place in the desert in outback Australia no one goes near the place because urban legends keep them away.

Another sixty years and different contractors have done different work for huge amounts of hush money and all-in-all given the length of the project their talk wouldn’t matter anyway.

Population by invitation only, the Society is in control, they have a plan.

Who knew you could hermetically seal an entire city… and who knew a plague was coming that would dessimate the entire population of the earth…

Another sixty years will pass before the new garden of eden is opened to a whole new world.

Some said the Earth needed a cleansing, just like the great flood… but this time God was taking too long…


Basic plot outline… maybe it gives away too much… but I’m not sure I could write a whole book anyway. I dream of crazy things while I’m asleep.